LATE SUMMER
Dressed head to toe,
in one shop.
Family-owned in Myrtle Beach since 2014. Shoes, clothing and accessories under one roof — hand-picked, styled by people who wear them, and shipped free across the US.
Right Now: Kork Ease
Cork-soled wedges and sandals built to be walked in — the line our customers come back for, season after season.
Just Arrived
New every few weeks, all season long
Our Story
A shoe store that grew into a boutique.
Patty and Eli Jones opened Centro in March 2014 with one idea: give the Grand Strand a proper shoe boutique. Patty had spent her whole career in retail — managing a women's boutique in Syracuse before falling for Myrtle Beach — and she still picks every line herself.
Ten years on, we've added clothing, handbags and jewelry from designers we'd wear ourselves. But the shoes are still what set us apart. Most boutiques on the Grand Strand can dress you. We can finish the look.
Lines we’re known for.
Shoes
Kork Ease · Bed Stu · Jeffrey Campbell · Chocolat Blu · Pikolinos · Donald Pliner · Miz Mooz · AS 98 · Ilse Jacobsen · Taos · Gentle Souls · Fly London · Naot
Clothing
Johnny Was · XCVI · Michael Stars · Sanctuary · Liverpool LA · Hale Bob · Joe's Jeans · 7 For All Mankind · Wearables · Ivy Jane · Uncle Frank · Sister Mary · Tolani · Gentle Fawn
Handbags
COME SEE US
Two shops on the Grand Strand
Sweetgrass Shoppes - Pawleys Island
11388 Ocean Highway - Unit D (across from the Fresh Market)
Open since 2020
Free shipping across the US.
Most of what's in the stores is on the site, in the sizes we actually have.
The jewelry, though, you'll have to come see.
Thanks for supporting a small, independent shop.